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- W2517177182 abstract "In this research, we examine how product attitudes that consist of both positive and negative reactions (i.e., ambivalent) can be made predictive of purchase behavior with the use of external cues. In two studies, we provided participants external cues prior to their decision for consumption intention. These external cues were implicitly given without making participants aware of their relevance to their incoming consumption decision. Results from our studies provide convergent support to the notion that the low behavioral predictability of ambivalent attitudes can be rectified with external cues. Managerial implications of the research are discussed." @default.
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- W2517177182 date "2016-09-02" @default.
- W2517177182 modified "2023-09-26" @default.
- W2517177182 title "Tipping the Purchase With External Cues: Influencing the Behaviors of Ambivalent Consumers with Contextual Primes" @default.
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- W2517177182 doi "https://doi.org/10.1080/10696679.2016.1205451" @default.
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