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- W2517990596 abstract "Faculty evaluation often includes a comparison of a faculty member’s publications to peers, making measurement of faculty productivity an important issue. Journal article publication by 252 marketing academicians over a twenty year period are analyzed and found to fit a generalized form of Lotka’s Law, a lognormal distribution. Productivity in marketing is concentrated with a few writers accounting for a large share of publications. Lotka’s Law can provide a convenient benchmark for evaluating faculty. Concentration in marketing is not as great as has been previously reported. The results are discussed in relation to alternative concepts and measures of concentration." @default.
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- W2517990596 date "1999-03-01" @default.
- W2517990596 modified "2023-09-26" @default.
- W2517990596 title "The Concentration of Career Research Productivity among Marketing Academicians: Implications for Faculty Evaluation" @default.
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- W2517990596 doi "https://doi.org/10.1080/10528008.1999.11488659" @default.
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