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- W2518502077 abstract "The changing travel attitude of globetrotters and their travel demand amid diverse, fragmented travel trade businesses is shaping each approach towards the business dramatically. Entrepreneurs of the trade are undoubtedly facing a different wind of change in every now and then. The Himalayan state of Uttarakhand is no different from the rest. Entrepreneurs of the state are grappling for their survival amid the cut throat competition and unpredictable environment. The deductive findings of this piece of research address challenges and opportunities confronted by travel trade entrepreneurs of Garhwal region of the state Uttarakhand. The thrust area of the discussion has also brought forth the policy related issues into the discourse." @default.
- W2518502077 created "2016-09-16" @default.
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- W2518502077 date "2017-01-01" @default.
- W2518502077 modified "2023-10-12" @default.
- W2518502077 title "The Travel Trade Business in Garhwal Himalaya of India" @default.
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- W2518502077 doi "https://doi.org/10.4018/978-1-5225-0708-6.ch018" @default.
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