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- W2520167660 abstract "This dissertation analyzes the field of consumption toprovide an analysis of Bourdieusian cultural capital. Bourdieuintroduced cultural capital to express the summed effect ofintergenerational and personal institutional credentials oneconomic structure (1986). The three articles of this dissertation– Imagining Class, Precariat Production, and New Cultures ofConnection – take up the study of cultural capital in acontemporary, American context among Millennial consumers (Bourdieu1984, 1993). These cases analyze producer and consumer experienceswithin the capital markets for durable goods, labor, and a bartermarket for services. The experiences under analysis include thedesign and purchase of luxury clothing, the selling of labor totemporary employers, and the barter of unlike services for a likemedium of exchange. The analyses build upon Bourdieu’s concept ofcultural capital by tracing its role and evolution through producerand consumer exchanges in the “consumer field” (Bourdieu; 1984,1986, 1993). The analysis of this dissertation relies onsemi-structured interview, ethnographic, and survey data. In total,96 semi-structured interviews were conducted during the datacollection for the three articles. Interview data is supported byeconomic survey and ethnographic data for research participants.Imagining Class melds postmodern and Veblenian consumer theorythrough informant narratives of the cynical and strategicproduction of conspicuous consumption enacted by both producers andconsumers of the clothing brand Prep Outfitters (Featherstone 1991;Veblen 1899/1994). Upwardly mobile, young consumers believe thatperforming an elite lifestyle is a condition upon which financialservices career success rests. The shared belief is correlated withincome increases and results in an environment of aesthetic andlifestyle conformity on Wall Street. Precariat Production analyzesthe motivational aspects and economic benefits of collaborativeproduction work within the online platforms of Airbnb, RelayRides,and Taskrabbit and provides insight into the nature of the newworking precariat class (Standing 2009). Analysis shows that threecentral motivational categories drive participation: money,efficiency / environmental, and workplace flexibility. Possessionof economic assets prior to beginning work as a collaborativeproducer is a key characteristic associated with high earningwithin the precarious, collaborative marketplace, yet culturalcapital is not a significant correlate of high income relative tothe labor market. Further, those who enjoy the most economicsuccess within the collaborative marketplace as “high earners” arealso most likely to express that a motivation of “efficiencyenvironmental” drives their production. Theefficiency/environmental motivational finding lend a broadersupport for the claim of an evolution of high cultural capitalexpressions of ecohabitus (Bourdieu 1984; Schor et al. 2014). NewCultures of Connection evaluates the exchanges made on anegalitarian barter market…" @default.
- W2520167660 created "2016-09-23" @default.
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- W2520167660 date "2015-01-01" @default.
- W2520167660 modified "2023-09-24" @default.
- W2520167660 title "The Field of Consumption: Contemporary Dynamics of Status,Capital, and Exchange" @default.
- W2520167660 hasPublicationYear "2015" @default.
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