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- W2520252466 abstract "As an emerging consumption pattern, group buying has developed rapidly in the Internet age. From the firms' perspective, this article has built a profit prediction model and, for purpose of maximizing profit margin, has analyzed respectively from the short-term and long-term perspective the decisions firms have made on group buying promotions so as to figure out the time that they need to make up for the costs they pay on group buying. The model, analysis and suggestions aim to provide reference for sellers who promote group buying, which is of realistic significance." @default.
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- W2520252466 date "2013-09-13" @default.
- W2520252466 modified "2023-09-24" @default.
- W2520252466 title "A Study on the Strategy of Group Buying Promotions Chosen by the Firms on the E-Commerce Platform" @default.
- W2520252466 doi "https://doi.org/10.1109/bcgin.2013.44" @default.
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