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- W2523242544 abstract "Don Garber could never have imagined as he drove past Giants Stadium, windows down listening to the roar of 70,000 Cosmos fans, on his way home from the NFL offices in New York, that one day he would be called upon to rescue and rebuild the future of professional soccer in the United States. Approached by the Kraft family, owners of the NFL New England Patriots and MLS New England Revolution, the offer was attractive enough to convince Garber to jump sports and take on the task of marketing real “football”. Feeling “Commissioner Garber” represented a great career move and recognizing from his NFL travels just how enormous the sport was everywhere he went, he saw no reason why, in a shrinking world, soccer could not make it in America. He had no idea, however, as to the minefield that was MLS he was walking into. Probably for the best really" @default.
- W2523242544 created "2016-09-30" @default.
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- W2523242544 date "2010-01-01" @default.
- W2523242544 modified "2023-09-23" @default.
- W2523242544 title "Back from the Brink" @default.
- W2523242544 doi "https://doi.org/10.1007/978-0-230-27804-2_6" @default.
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