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- W2523779862 abstract "This paper discusses issues related to the knowledge universities can disseminate to commercialorganizations in enterprise-driven ventures. It focuses on the area of automotive design. This industryis challenged with designing small, yet desirable and beautiful vehicles. In response, we present thefindings of an empirical study which aimed to evaluate if, and to what extent, previously identifiedautomotive design principles were related to vehicle aesthetics. Automotive design experts were askedto rate a set of vehicles. Research suggests that such “appropriate judges”—as defined by sharedknowledge and experience—should have a considerable degree of consensus of opinion with regardsto aesthetics. However, this study demonstrated that between experts, large differences existed withregards to their aesthetic appraisal and underlying design principles. These findings are at odds withthe suggestion that experts should be able to reach a high level of consensus provided the “judges”share a common education and experience in the relevant domain. This paper puts forward possibleexplanations for these findings: (1) a lack of agreement in terms of the meaning of commonly useddescriptive terms in automotive design; (2) existing descriptive principles may not fully account fordifferences in appreciation of automotive aesthetics; (3) philosophical issues related to ‘essentialising’terminology which characterizes human experience. We conclude by suggesting that throughconducting design research, academics may be able to challenge preconceived notions in design. Thisability may in turn fuel design innovation and thus may be very valuable in enterprise venturesbetween universities and commercial organizations." @default.
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- W2523779862 date "2015-01-01" @default.
- W2523779862 modified "2023-09-24" @default.
- W2523779862 title "ON THE APPROPRIATENESS OF APPROPRIATE JUDGEMENTS IN DESIGN EVALUATION" @default.
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