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- W2523943621 abstract "Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stayon top of their game and not lose market share to competing firms. This is particularly true of companiesin mature industries, and therefore, is a worthy area of study and the focus of this thesis.Rethinking Competitive Strategy in Mature Industries is an in-depth, exploratory study, with an empiricalfocus on a single case study, Business Unit Building (BUB). Qualitative data was collected from thirteeninterviews based on semi-structured questions. Published reports were additionally considered. Althoughit is advisable not to generalize, the single case study acts as inspiration for other companies in similarpositions seeking to rethink their strategies.The theoretical framework includes Porter’s five forces, Porter’s generic strategies, as well as other moregeneral competitive strategy theories. These are rendezvoused into one model that shows the theories insequence, which can be implemented when developing competitive strategies.The conclusions show that the stage of the industry life cycle is a defining factor of the competitivestrategies that firms must take. A key take-away is that companies should not be afraid of proactivestrategic change, which may be the only way to maintain or re-gain a competitive position amongstmultiple competitors, who oftentimes follow similar strategies and provide customers with similarproduct offerings. Thus regardless of the generic strategy that companies decide to pursue, they mustadopt a proactive competitive strategy in then deciding which generic strategy(ies) would be most useful." @default.
- W2523943621 created "2016-10-07" @default.
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- W2523943621 date "2016-01-01" @default.
- W2523943621 modified "2023-09-27" @default.
- W2523943621 title "Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies." @default.
- W2523943621 hasPublicationYear "2016" @default.
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