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- W2527131424 abstract "New technology has been seen as a way for many businesses in the tourism industry to staycompetitive and enhance their marketing campaign in various ways. AR has evolved as thebuzzword of modern information technology and is gaining increasing attention in the media aswell as through a variety of use cases. This trend is highly fostered across mobile applicationsas well as the hype of wearable computing triggered by Google’s Glass project to be launchedin 2014. However, although research on AR has been conducted in various fields including theUrban Tourism industry, the majority of studies focus on technical aspects of AR, while othersare tailored to specific applications. Therefore, this paper aims to examine the currentimplementation of AR in the Urban Tourism context and identifies areas of research anddevelopment that is required to guide the early stages of AR implementation in a purposefulway to enhance the tourist experience. The paper provides an overview of AR and examines theimpacts AR has made on the economy. Hence, AR applications in Urban Tourism are identifiedand benefits of AR are discussed." @default.
- W2527131424 created "2016-10-07" @default.
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- W2527131424 date "2014-04-01" @default.
- W2527131424 modified "2023-09-26" @default.
- W2527131424 title "Augmented Reality (AR) in Urban Heritage Tourism." @default.
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