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- W2527730420 abstract "We study the relationship between personalization and individual privacy on the customer's online buying behavior. Following a laboratory experiment we tested the differences for number of clicks and number of products added to cart with respect to two factors-personalization and product privacy. Our results show significant mean differences with respect to clicks and number of products added to the cart for privacy and nonprivacy products." @default.
- W2527730420 created "2016-10-14" @default.
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- W2527730420 date "2016-09-01" @default.
- W2527730420 modified "2023-09-26" @default.
- W2527730420 title "The impact of individual privacy and personalization on online buying behavior: An experimental study" @default.
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- W2527730420 doi "https://doi.org/10.1109/icmit.2016.7605024" @default.
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