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• W2528099976 abstract "The capability of service providers to plan and implement the quality components in executing daily job may have a significant impact on customer loyalty. However, the role of service quality as an important determinant has been given less attention in the workplace quality research literature. Therefore, this study was undertaken to measure the relationship between service quality and customer loyalty. A survey method was employed to collect data from Malaysian soldiers who involved in peacekeeping missions at Middle Eastern country. The outcomes of SmartPLS path model analysis demonstrate that the ability of organization to appropriately implement tangible, reliability, responsiveness, assurance and empathy in executing daily job has been important determinants of customer loyalty. Further, this study provides discussion, implications and conclusion." @default.
• W2528099976 created "2016-10-14" @default.
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• W2528099976 date "2016-08-08" @default.
• W2528099976 modified "2023-09-24" @default.
• W2528099976 title "SERVICE QUALITY AND CUSTOMER LOYALTY IN PEACEKEEPING MISSIONS" @default.
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• W2528099976 doi "https://doi.org/10.9744/jmk.18.1.71-82" @default.
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