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- W2528393373 abstract "Online users have strong opinions on privacy and state privacy preferences, yet they do not always behaveconsistently. Prior studies indicated that those online users exaggerate their zero-cost expectation ofprivacy-protection practices. Instead of looking at stated privacy preferences, this study focuses onvariables that have influences on online users’ actual behavioral intentions toward privacy-protectionpractices. We adopt the IS continuance model to study online users’ continuance intentions towardprivacy-protection practices. We propose that online users’ inconsistent behaviors may result from theinappropriate designs of the practices and users’ unwillingness to continue to use the practices.Combining marketing service theories and the IS continuance model, we assume that perceivedusefulness and perceived convenience will determine online users’ satisfaction to the design of privacyprotectionpractices." @default.
- W2528393373 created "2016-10-14" @default.
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- W2528393373 date "2016-01-01" @default.
- W2528393373 modified "2023-09-26" @default.
- W2528393373 title "Information Privacy-Protection Practices and User Continuance" @default.
- W2528393373 hasPublicationYear "2016" @default.
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