FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2529192014> ?p ?o ?g. }

• W2529192014 endingPage "156" @default.
• W2529192014 startingPage "141" @default.
• W2529192014 abstract "Knowing that nowadays many companies are integrating social media in their online marketing communication strategies, it is important to determine whether its usage has the ability to influence the consumers' perceptions towards brands. Starting from the assumption that social media marketing communication can influence the consumers' trust, affect and loyalty towards brands, this article aims to investigate the relationships between these four main concepts. The research developed for this purpose was conducted on a sample of 314 respondents and in order to validate the proposed conceptual model, the data analysis used structural equation modeling, based on variance method. The results point out that the importance given to the characteristics of social media marketing communications are directly related to brand trust and brand affect, the two main determinants of brand loyalty, as shown in the conceptual model." @default.
• W2529192014 created "2016-10-14" @default.
• W2529192014 creator A5029445572 @default.
• W2529192014 creator A5047259308 @default.
• W2529192014 creator A5053382644 @default.
• W2529192014 date "2016-01-01" @default.
• W2529192014 modified "2023-09-22" @default.
• W2529192014 title "CONCEPTUAL MODEL REGARDING THE INFLUENCE OF SOCIAL MEDIA MARKETING COMMUNICATION ON BRAND TRUST, BRAND AFFECT AND BRAND LOYALTY" @default.
• W2529192014 cites W125662071 @default.
• W2529192014 cites W1518599561 @default.
• W2529192014 cites W2017943907 @default.
• W2529192014 cites W2044717996 @default.
• W2529192014 cites W2070629130 @default.
• W2529192014 cites W2115612291 @default.
• W2529192014 cites W2116221768 @default.
• W2529192014 cites W2121034363 @default.
• W2529192014 cites W2148685689 @default.
• W2529192014 cites W2161246478 @default.
• W2529192014 cites W2184141728 @default.
• W2529192014 cites W2483097625 @default.
• W2529192014 cites W2483511988 @default.
• W2529192014 cites W2602295444 @default.
• W2529192014 cites W2801048003 @default.
• W2529192014 cites W3093258476 @default.
• W2529192014 cites W36363191 @default.
• W2529192014 hasPublicationYear "2016" @default.
• W2529192014 type Work @default.
• W2529192014 sameAs 2529192014 @default.
• W2529192014 citedByCount "3" @default.
• W2529192014 countsByYear W25291920142020 @default.
• W2529192014 countsByYear W25291920142021 @default.
• W2529192014 crossrefType "posted-content" @default.
• W2529192014 hasAuthorship W2529192014A5029445572 @default.
• W2529192014 hasAuthorship W2529192014A5047259308 @default.
• W2529192014 hasAuthorship W2529192014A5053382644 @default.
• W2529192014 hasConcept C10138342 @default.
• W2529192014 hasConcept C112698675 @default.
• W2529192014 hasConcept C119857082 @default.
• W2529192014 hasConcept C121955636 @default.
• W2529192014 hasConcept C13606891 @default.
• W2529192014 hasConcept C136764020 @default.
• W2529192014 hasConcept C14224292 @default.
• W2529192014 hasConcept C144024400 @default.
• W2529192014 hasConcept C144133560 @default.
• W2529192014 hasConcept C152455256 @default.
• W2529192014 hasConcept C15744967 @default.
• W2529192014 hasConcept C162853370 @default.
• W2529192014 hasConcept C169760540 @default.
• W2529192014 hasConcept C182306322 @default.
• W2529192014 hasConcept C196083921 @default.
• W2529192014 hasConcept C205971072 @default.
• W2529192014 hasConcept C26760741 @default.
• W2529192014 hasConcept C2776035688 @default.
• W2529192014 hasConcept C2776967331 @default.
• W2529192014 hasConcept C2780144342 @default.
• W2529192014 hasConcept C36289849 @default.
• W2529192014 hasConcept C41008148 @default.
• W2529192014 hasConcept C46312422 @default.
• W2529192014 hasConcept C518677369 @default.
• W2529192014 hasConcept C57375061 @default.
• W2529192014 hasConcept C71104824 @default.
• W2529192014 hasConcept C77088390 @default.
• W2529192014 hasConceptScore W2529192014C10138342 @default.
• W2529192014 hasConceptScore W2529192014C112698675 @default.
• W2529192014 hasConceptScore W2529192014C119857082 @default.
• W2529192014 hasConceptScore W2529192014C121955636 @default.
• W2529192014 hasConceptScore W2529192014C13606891 @default.
• W2529192014 hasConceptScore W2529192014C136764020 @default.
• W2529192014 hasConceptScore W2529192014C14224292 @default.
• W2529192014 hasConceptScore W2529192014C144024400 @default.
• W2529192014 hasConceptScore W2529192014C144133560 @default.
• W2529192014 hasConceptScore W2529192014C152455256 @default.
• W2529192014 hasConceptScore W2529192014C15744967 @default.
• W2529192014 hasConceptScore W2529192014C162853370 @default.
• W2529192014 hasConceptScore W2529192014C169760540 @default.
• W2529192014 hasConceptScore W2529192014C182306322 @default.
• W2529192014 hasConceptScore W2529192014C196083921 @default.
• W2529192014 hasConceptScore W2529192014C205971072 @default.
• W2529192014 hasConceptScore W2529192014C26760741 @default.
• W2529192014 hasConceptScore W2529192014C2776035688 @default.
• W2529192014 hasConceptScore W2529192014C2776967331 @default.
• W2529192014 hasConceptScore W2529192014C2780144342 @default.
• W2529192014 hasConceptScore W2529192014C36289849 @default.
• W2529192014 hasConceptScore W2529192014C41008148 @default.
• W2529192014 hasConceptScore W2529192014C46312422 @default.
• W2529192014 hasConceptScore W2529192014C518677369 @default.
• W2529192014 hasConceptScore W2529192014C57375061 @default.
• W2529192014 hasConceptScore W2529192014C71104824 @default.
• W2529192014 hasConceptScore W2529192014C77088390 @default.
• W2529192014 hasIssue "1" @default.
• W2529192014 hasLocation W25291920141 @default.
• W2529192014 hasOpenAccess W2529192014 @default.
• W2529192014 hasPrimaryLocation W25291920141 @default.
• W2529192014 hasRelatedWork W1479809168 @default.
• W2529192014 hasRelatedWork W1920047128 @default.
• W2529192014 hasRelatedWork W2004336976 @default.
• W2529192014 hasRelatedWork W2035456405 @default.
• W2529192014 hasRelatedWork W2040716619 @default.

• next