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- W253003367 abstract "Congress and the FCC should free over the air broadcast radio from regulations that are not imposed on its competitors to allow it to compete with satellite radio and other media. Furthermore, the playing field is best leveled by deregulating down, rather than regulating up with new restrictions on satellite radio, local content included. While other unregulated competitors continue to steal away market share and advertising dollars, terrestrial radio broadcasting remains one of America's most heavily regulated media sectors. Volumes of FCC regulations apply to them that do not apply to any of the other new competitors or the numerous other multiple platform technologies which offer audio content. The two arguments supplied by the broadcast industry as reasons for regulatory intervention by Congress and the FCC however, are for the purpose of restricting the ability of satellite radio to offer local content, rather than comprehensive liberalization of the traditional terrestrial radio broadcast sector. Such arguments involve terrestrial radio's position as a carrier of last resort of local information, and regulatory disparity. Legitimate as those concerns may be, this is an opportunity for terrestrial radio to exploit its advantages in the local programming market over satellite radio operators, since it takes a significant investment in human infrastructure (reporters, producers, etc.) to provide a true local media presence. Regarding regulatory disparity, certainly as the lines continue to blur between formerly distinct media sectors and media technologies continue to converge, it will become increasingly difficult for policymakers to enforce the old regulatory regime. It is this marketplace scenario though by which the regulate up strategy will benefit neither terrestrial nor satellite radio providers, whereas the regulate down strategy would suit the level playing field argument of the broadcast industry even further." @default.
- W253003367 created "2016-06-24" @default.
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- W253003367 date "2005-01-01" @default.
- W253003367 modified "2023-09-23" @default.
- W253003367 title "The Future of Radio Regulation: The Need for a Level Playing Field" @default.
- W253003367 doi "https://doi.org/10.2139/ssrn.985673" @default.
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