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- W2530121593 endingPage "970" @default.
- W2530121593 startingPage "951" @default.
- W2530121593 abstract "Cause-related marketing (CRM) is almost ubiquitous as brands of all price points participate in this marketing strategy in the United States and internationally, as well. The value that CRM brings to the firm, the consumer, and the nonprofit organization has made it a popular and valuable tool for marketers. Academic research on CRM has gained momentum in recent years as the strategy has matured. However, insights have occurred without a framework to provide structure and direction for this body of research. Given CRM's continued popularity, the purpose of this article is to (1) propose an evolutionary process model (EPM) of CRM to explain the iterative process (2) utilize this model as a framework for (a) organizing the systematic review of the empirical literature on CRM and (b) for identifying some gaps in the literature. Propositions based on these gaps are provided for future research." @default.
- W2530121593 created "2016-10-21" @default.
- W2530121593 creator A5003455322 @default.
- W2530121593 creator A5069850544 @default.
- W2530121593 creator A5076332660 @default.
- W2530121593 date "2016-10-12" @default.
- W2530121593 modified "2023-10-01" @default.
- W2530121593 title "An Evolutionary Process Model of Cause-Related Marketing and Systematic Review of the Empirical Literature" @default.
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