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- W2530321977 abstract "This chapter explores the scholarly practices and techniques for interviewing media professionals in the context of media industry studies, showing how interviews and ethnography can provide the most valuable insight into the corporate context. The chapter ultimately theorises a methodological shift in media industry studies—from a subject–observer model to a partnership model where mutual benefits to research are achieved. This leads the chapter to an exploration of the role of ethnography in the context of media industry studies. Lastly, Sarah Ralph offers her own reflections about the importance of being creative when doing interviews with media industry professionals." @default.
- W2530321977 created "2016-10-21" @default.
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- W2530321977 date "2016-01-01" @default.
- W2530321977 modified "2023-10-18" @default.
- W2530321977 title "Media Industries as Interaction: Constructivism and the Corporate Context" @default.
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- W2530321977 doi "https://doi.org/10.1057/978-1-137-55176-4_6" @default.
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