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- W2530712388 abstract "Thus far we have been concerned with consumer choice as behavior which we traced through the behavioral perspective of the BPM, and consumer choice as action, traced through the action perspective and the decision perspective. This concluding chapter offers a tentative view of consumer choice as agency, on the basis that actions are bodily movements for which the individual is responsible. The philosopher John Searle refers to the point we reach in our decision making when we can fail to be influenced by the desires and beliefs we have so carefully formulated and even the decisions we have firmly made as “the gap.” The place of rationality in agency is discussed, and we conclude with coverage of consumer agency." @default.
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- W2530712388 date "2016-01-01" @default.
- W2530712388 modified "2023-09-26" @default.
- W2530712388 title "Consumer Choice as Agency" @default.
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- W2530712388 doi "https://doi.org/10.1057/978-1-137-50121-9_11" @default.
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