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• W2531091421 abstract "Purpose The purpose of this paper is to further clarify the link between the theoretical and practical/real-life implications of a seminal topic in the strategic operations management field: Wickham Skinner’s strategic trade-offs model. This will help researchers, practitioners and students to realize the “everyday life” consequences of this highly influential model. Design/methodology/approach A theoretical analysis is made of previous research dealing with the strategic trade-offs model. Building on these investigations, a Popperian approach is used to logically develop the model, and the authors demonstrate how it can be empirically tested. Findings Previous investigations on Skinner’s model mainly focus on trade-offs between competitive capabilities (e.g. cost, quality, delivery) at the firm level. This paper demonstrates that the implications of this model necessarily should include consideration of the strategic trade-offs between the competitive characteristics of products/services that practitioners, students and the general public can observe. Originality/value While previous investigations have provided necessary clarifications, no paper has addressed the issue of the existence of strategic trade-offs between the competitive characteristics of products/services. This paper offers guidelines for researchers and practitioners on the way that the strategic trade-offs model can be conceptualized, understood and tested." @default.
• W2531091421 created "2016-10-21" @default.
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• W2531091421 date "2016-10-17" @default.
• W2531091421 modified "2023-10-11" @default.
• W2531091421 title "Rethinking Skinner’s model: strategic trade-offs in products and services" @default.
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• W2531091421 doi "https://doi.org/10.1108/mrr-02-2015-0042" @default.
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