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- W2531246977 abstract "企业竞争优势依赖于其所生存的环境,金融危机爆发之后的经济下行使装备制造企业竞争优势的来源发生了根本性的改变.通过对辽宁9 家企业的问卷调查,探究了辽宁装备制造企业的竞争优势现状,厘清了竞争优势维度对财务绩效的不同作用,进一步研究了竞争优势的提升路径.研究表明：经济下行对企业竞争优势的影响较大;目前竞争优势主要来源于低成本优势和新产品研发优势,但近年来新产品研发得到了较快的发展,而成本优势正在大幅减弱;产品开发、技术资源、软件和市场份额对总资产报酬率影响较大,而成本、与用户信任程度关系、质量和Y R IN技术资源对销售利润率影响较大;产品开发、成本、服务、与用户信任程度和性能是企业需要关注的重点." @default.
- W2531246977 created "2016-10-21" @default.
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- W2531246977 date "2016-01-01" @default.
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- W2531246977 title "The Competitive Advantages Status and PromotionPathfor Liaoning Equipment Manufacturing Enterprises" @default.
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