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• W2533660147 abstract "This research examined the impact of a didactic and experiential sales training based on empathy on medical salespeople's self-reported capacity for empathy. The study used a non-equivalent, post-test-only quasi-experimental design by comparing the capacity for empathy of an experimental group (n = 66) and a control group (n = 26). A Mann-Whitney test showed no difference between the two groups. Managerial implications are discussed, as well as suggestions for future research." @default.
• W2533660147 created "2016-10-28" @default.
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• W2533660147 date "2016-10-01" @default.
• W2533660147 modified "2023-10-09" @default.
• W2533660147 title "Impact of a Didactic and Experiential Sales Training Based on Empathy: A Quasi-Experimental Study" @default.
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• W2533660147 doi "https://doi.org/10.1002/pfi.21612" @default.
• W2533660147 hasPublicationYear "2016" @default.
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