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- W2533760468 abstract "Strategic Alliances in the retail industry are based on cooperation through variuos joint activities that stretch from procurement and marketing to consulting and branding, which builds long-term sustainable competitive advantage between partners. Since the 1990s a growing number of companies in the retail industry strives through strategic alliances to increase their stability and perfomance in relation to the individual`s pefromance on the market. The paper empirically investigates the impact of participating in a strategic alliance on the profitability of companies in the retail industry. A special model of research was developed and the method of dynamic panel estimation and databese Amadeus was used. In order to determine the validity of the chosen model the econometric analysis of membership in a strategic alliance and profitability was used. The research was conducted on the data on companies from eight countries: Croatia, Bosnia and Herzegovina, Chech Republic, Slovakia, Slovenia, Poland, Hungary and Estonia for the period from 2007 to 2012. Based on a sample from an average of 3.682 companies, the stated hypothesis has been confirmed that strategical alliances have a positive impact on business performance for companies that are in strategic alliance in relation to companies that enter the market on their own. Keywords: strategic alliance; retail trade; profitability, dynamic analiysis JEL: G32, G32" @default.
- W2533760468 created "2016-10-28" @default.
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- W2533760468 date "2016-08-30" @default.
- W2533760468 modified "2023-09-23" @default.
- W2533760468 title "IMPACT OF MEMBERSHIP IN STRATEGIC ALLIANCE TO THE PROFITABILITY OF COMPANIES IN RETAIL TRADE" @default.
- W2533760468 hasPublicationYear "2016" @default.
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