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- W2535097298 abstract "The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors." @default.
- W2535097298 created "2016-10-28" @default.
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- W2535097298 date "2016-01-01" @default.
- W2535097298 modified "2023-09-25" @default.
- W2535097298 title "BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS" @default.
- W2535097298 doi "https://doi.org/10.21686/2500-3925-2016-2-48-51" @default.
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