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- W2535306412 abstract "This bachelor thesis deals with the cross-cultural analysis of Fair Trade marketing strategies in the Czech Republic and the United Kingdom, where Fair Trade has enjoyed a growing success. People are increasingly getting interested in the origin of products and conditions under which they were produced. In the United Kingdom, Fair Trade began to develop more than sixty years ago, and thus has managed to get the attention and popularity of British customers. In the Czech Republic, Fair Trade movement has only existed for nine years and gradually the awareness of Czech customers is on the increase. The theoretical part is devoted to Fair Trade and a basic introduction into the theory of marketing. In the practical part, marketing strategies of Fair Trade are described and compared. The practical part is then supplemented by a questionnaire survey. The objective of this survey was to discover how Czech and British university students perceive marketing activities of Fair Trade in their countries." @default.
- W2535306412 created "2016-10-28" @default.
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- W2535306412 date "2012-11-30" @default.
- W2535306412 modified "2023-09-27" @default.
- W2535306412 title "A Cross-Cultural Analysis of Fair Trade Marketing Strategies in the Czech Republic and the United Kingdom" @default.
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