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- W2536762279 abstract "What is the best way for a company to innovate? That's exactly the wrong question. The better question: How can organizations get the maximum possible value from their investments? Advice recommending innovation vacations and the luxury of failure may be wonderful for organizations with time to spend and money to waste. But this book addresses the priorities of companies that live in the real world of limits. They want fast, frugal, and high impact innovations. They don't just seek superior innovation, they want superior innovators. In The Innovator's Hypothesis , expert Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively--and competitively -- crafting business experiments that make top management sit up and take notice. Creativity within constraints -- clear deadlines and clear deliverables -- is what serious cultures do. Schrage introduces the 5X5 framework: giving diverse teams of fiv people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. The book describes multiple portfolios of 5X5 experiments drawn from Schrage's advisory work and workshops worldwide. These include financial service approaches for improving customer service and addressing security challenges; a pharmaceutical company's hypotheses for boosting regulatory compliance; and a diaper divisions' efforts to give babies and parents alike better diapering experiences with glow-in-the-dark adhesives, diagnostic capability, and bundled wipes. Schrage's 5X5 is enterprise gone viral: Successful 5X5s make people more effective innovators, and more effective innovators mean more effective innovations." @default.
- W2536762279 created "2016-10-28" @default.
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- W2536762279 date "2014-01-01" @default.
- W2536762279 modified "2023-09-27" @default.
- W2536762279 title "Experimenting with Experimentation" @default.
- W2536762279 hasPublicationYear "2014" @default.
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