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- W2536851925 abstract "Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest storysellers of all time. These actual stories can help financial pros tap into the gut reaction of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent." @default.
- W2536851925 created "2016-10-28" @default.
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- W2536851925 date "2000-01-12" @default.
- W2536851925 modified "2023-09-23" @default.
- W2536851925 title "Storyselling for Financial Advisors: How Top Producers Sell" @default.
- W2536851925 hasPublicationYear "2000" @default.
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