Matches in SemOpenAlex for { <https://semopenalex.org/work/W2537105829> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W2537105829 abstract "Sirgy et al. (1991) has shown that self-congruity affects a variety of consumer behavior (brand attitude, purchase intention, and store loyalty) directly and indirectly through functional congruity. Kressmann et al. (2006) demonstrated that self-congruity affects brand loyalty directly and indirectly through functional congruity too. The proposed model focuses on the determinants of self-congruity and its direct and indirect effects on brand satisfaction, attitude, and loyalty. The model posits that overall self-congruity (we are now calling “brand self-congruity”) is determined by “product self-congruity,” “employee selfcongruity,” “media self-congruity,” and “other customers’ self-congruity.” The model also posits that brand self-congruity influences brand satisfaction, attitude, and loyalty directly and indirectly through functional congruity. The model was tested in two studies. Study 1 employed a survey of 391 respondents focusing on evaluations of one’s own automobile. Study 2 employed a survey of 318 respondents focusing on evaluations of one’s use of the public transportation system. The results of both studies are supportive of the model. Managerial implications of the model are discussed." @default.
- W2537105829 created "2016-10-28" @default.
- W2537105829 creator A5047780355 @default.
- W2537105829 creator A5052772135 @default.
- W2537105829 creator A5056889851 @default.
- W2537105829 creator A5074023710 @default.
- W2537105829 date "2007-07-12" @default.
- W2537105829 modified "2023-09-23" @default.
- W2537105829 title "Self-Congruity: Antecedents and Consequences" @default.
- W2537105829 cites W1550280742 @default.
- W2537105829 cites W1763653324 @default.
- W2537105829 cites W1970200121 @default.
- W2537105829 cites W1973687016 @default.
- W2537105829 cites W1979418493 @default.
- W2537105829 cites W1981346948 @default.
- W2537105829 cites W1987416189 @default.
- W2537105829 cites W2024490273 @default.
- W2537105829 cites W2026149024 @default.
- W2537105829 cites W2036389121 @default.
- W2537105829 cites W2051861101 @default.
- W2537105829 cites W2071535931 @default.
- W2537105829 cites W2087360911 @default.
- W2537105829 cites W2106741105 @default.
- W2537105829 cites W2147674372 @default.
- W2537105829 cites W2151455758 @default.
- W2537105829 cites W2163605297 @default.
- W2537105829 cites W2334626268 @default.
- W2537105829 cites W2335736081 @default.
- W2537105829 cites W2410523710 @default.
- W2537105829 cites W601002553 @default.
- W2537105829 cites W6744951 @default.
- W2537105829 hasPublicationYear "2007" @default.
- W2537105829 type Work @default.
- W2537105829 sameAs 2537105829 @default.
- W2537105829 citedByCount "6" @default.
- W2537105829 countsByYear W25371058292014 @default.
- W2537105829 countsByYear W25371058292015 @default.
- W2537105829 countsByYear W25371058292021 @default.
- W2537105829 countsByYear W25371058292022 @default.
- W2537105829 crossrefType "journal-article" @default.
- W2537105829 hasAuthorship W2537105829A5047780355 @default.
- W2537105829 hasAuthorship W2537105829A5052772135 @default.
- W2537105829 hasAuthorship W2537105829A5056889851 @default.
- W2537105829 hasAuthorship W2537105829A5074023710 @default.
- W2537105829 hasConcept C112698675 @default.
- W2537105829 hasConcept C144133560 @default.
- W2537105829 hasConcept C15744967 @default.
- W2537105829 hasConcept C162853370 @default.
- W2537105829 hasConcept C2524010 @default.
- W2537105829 hasConcept C2776967331 @default.
- W2537105829 hasConcept C2780144342 @default.
- W2537105829 hasConcept C33923547 @default.
- W2537105829 hasConcept C77805123 @default.
- W2537105829 hasConcept C90673727 @default.
- W2537105829 hasConceptScore W2537105829C112698675 @default.
- W2537105829 hasConceptScore W2537105829C144133560 @default.
- W2537105829 hasConceptScore W2537105829C15744967 @default.
- W2537105829 hasConceptScore W2537105829C162853370 @default.
- W2537105829 hasConceptScore W2537105829C2524010 @default.
- W2537105829 hasConceptScore W2537105829C2776967331 @default.
- W2537105829 hasConceptScore W2537105829C2780144342 @default.
- W2537105829 hasConceptScore W2537105829C33923547 @default.
- W2537105829 hasConceptScore W2537105829C77805123 @default.
- W2537105829 hasConceptScore W2537105829C90673727 @default.
- W2537105829 hasLocation W25371058291 @default.
- W2537105829 hasOpenAccess W2537105829 @default.
- W2537105829 hasPrimaryLocation W25371058291 @default.
- W2537105829 hasRelatedWork W1518711036 @default.
- W2537105829 hasRelatedWork W1550280742 @default.
- W2537105829 hasRelatedWork W1763653324 @default.
- W2537105829 hasRelatedWork W1967807317 @default.
- W2537105829 hasRelatedWork W1979418493 @default.
- W2537105829 hasRelatedWork W1987258130 @default.
- W2537105829 hasRelatedWork W1997442570 @default.
- W2537105829 hasRelatedWork W2026149024 @default.
- W2537105829 hasRelatedWork W2050421663 @default.
- W2537105829 hasRelatedWork W2051995890 @default.
- W2537105829 hasRelatedWork W2054347393 @default.
- W2537105829 hasRelatedWork W2113833762 @default.
- W2537105829 hasRelatedWork W2144597023 @default.
- W2537105829 hasRelatedWork W2147674372 @default.
- W2537105829 hasRelatedWork W2151455758 @default.
- W2537105829 hasRelatedWork W2163605297 @default.
- W2537105829 hasRelatedWork W2165128278 @default.
- W2537105829 hasRelatedWork W2266639535 @default.
- W2537105829 hasRelatedWork W2316151096 @default.
- W2537105829 hasRelatedWork W601002553 @default.
- W2537105829 isParatext "false" @default.
- W2537105829 isRetracted "false" @default.
- W2537105829 magId "2537105829" @default.
- W2537105829 workType "article" @default.