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- W2538536630 abstract "The purpose of this paper is to study the recycling form of reusing second hand clothing from a conventional fashion brand’s perspective. It should clarify which measures and activities a fashion company needs to integrate in its value chain in order to offer branded second hand merchandise in a self-operated store. The research paper relies on a desk-based research and aims to illustrate the topic by means of a descriptive approach, processing the existing literature. Key findings demonstrate that fashion brands need to integrate complete lifecycle strategies, sustainability communication, and reverse logistics structures, like take-back schemes, for offering second hand clothing. The main limitations evolve from the research design. Further, empirical evidences need to be conducted for a more fundamental understanding of the new business model." @default.
- W2538536630 created "2016-10-28" @default.
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- W2538536630 date "2016-10-19" @default.
- W2538536630 modified "2023-10-01" @default.
- W2538536630 title "The Value Chain of a Branded Second Hand Store—Possible Activities to Be Integrated by a Conventional Fashion Brand" @default.
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- W2538536630 doi "https://doi.org/10.1007/978-981-10-2440-5_10" @default.
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