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• W2541053908 abstract "With the growing number of customers engaged with social networking sites (SNSs), scholars have started investigating the effects of SNSs’ activities on customers’ well-being perceptions. However, the extant literature has not fully investigated SNSs’ activities that influenced customers’ well-being perceptions when customers shared their hotel experiences. This study explored the effectiveness of the well-being marketing to investigate SNSs’ activities that influenced customers’ psychological needs and impact of a sense of well-being on customers’ brand usage intent, based on self-determination theory in the context of the hotel industry. Results from this study provided theoretical and practical implications on the roles of SNS activities that led to customers’ well-being perceptions." @default.
• W2541053908 created "2016-11-04" @default.
• W2541053908 creator A5079012767 @default.
• W2541053908 date "2016-10-27" @default.
• W2541053908 modified "2023-09-25" @default.
• W2541053908 title "The Effect of Social Networking Sites’ Activities on Customers’ Well-Being" @default.
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• W2541053908 doi "https://doi.org/10.1177/1096348016675926" @default.
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