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- W2542298942 abstract "Technology is an ever-present force in business management. One of the most pervasive technologies to emerge is that of e-commerce. This paper is one of the first to extend management theory simultaneously into first-mover theory, e-commerce theory, and the newspaper industry. First, management theory shows that there may be several predictors to a first-mover in e-commerce. This study provides support that in the newspaper industry the size of a firm as determined by circulation and advertising revenue is a predictor of which firms would be first-movers. Second, management theory shows that there can be first-mover advantages and disadvantages. This study provides support for first-mover disadvantages in the newspaper industry with regard to advertising revenue." @default.
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- W2542298942 date "2007-01-01" @default.
- W2542298942 modified "2023-09-23" @default.
- W2542298942 title "Introducing the electronic edition: first-movers in the newspaper industry" @default.
- W2542298942 hasPublicationYear "2007" @default.
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