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- W2545427275 abstract "This study examines the marketability of products. We selected furniture, motorcycle, automobile, and refrigerator as study subject, used Evaluation Grid Method, AHP and conjoint analysis to clarify whether long life is an attractive purchasing factor. According to the result of analysis, it is understood that although consumer acceptance of products is not very high, it is promising to sale to segments that prefer these. It is also clarified that product must have reasonable price and good design." @default.
- W2545427275 created "2016-11-04" @default.
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- W2545427275 date "2006-07-10" @default.
- W2545427275 modified "2023-09-23" @default.
- W2545427275 title "Marketability of Long Life Products" @default.
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- W2545427275 doi "https://doi.org/10.1109/ecodim.2005.1619161" @default.
- W2545427275 hasPublicationYear "2006" @default.
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