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- W2546021537 abstract "What are the specific events and decisions that actually occur in the identification, design, and implementation of joint ventures involving Western enterprises and East European enterprises? To answer this question a case study research program is presented in this article. Detailed flow diagrams of the interactions of people, key events, and decisions involving two international joint ventures in Hungary are presented. The joint ventures examined include the start of a new fast food restaurant chain in Hungary (major participants: McDonald's and Babolna) and a large-scale retail furniture store (IKEA and Butorker)." @default.
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- W2546021537 date "1994-01-10" @default.
- W2546021537 modified "2023-09-25" @default.
- W2546021537 title "Designing and Implementing International Joint Marketing Ventures" @default.
- W2546021537 doi "https://doi.org/10.1300/j037v03n01_04" @default.
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