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- W2546465993 abstract "The current study is intended to find how the mutual effect of supply chain management and the customer relationship management is in Esfarayen steel company. In order to response the questions of the study and also meet the research aims, the research outline and method have been determined after examining the study’s literature and finding different aspects of variables of supply chain management and the customer relationship management; and after the operational definitions and creating the questionnaire of measuring the aspects of the mentioned variables, 260 persons of the employees of different departments of Esfarayen steel company were selected and given the questionnaire. Different structural models were applied using structural equations modeling (Lisrel) and then the best structural model was selected from the applied models. After applying the model, the ultimate model of the research was selected which better fitness indicators had compared to the other models. The obtained results indicate that all the described variables and their relationships are direct and mutually the other variable improves by improving and optimizing one of them. As an instance, maintenance and customer care is improved by increasing trust extent in the supply chain management and also, improving the customer care leads to increasing trusts in the supply chain management. Therefore, the different aspects of customer relationship management and the supply chain management influence each other in synergy form and they strengthen each other." @default.
- W2546465993 created "2016-11-11" @default.
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- W2546465993 date "2015-01-01" @default.
- W2546465993 modified "2023-09-27" @default.
- W2546465993 title "The Study of Mutual Effect of Supply Chain Management and Customer Relationship Management" @default.
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