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- W2549103650 abstract "Based on case studies, three configurations of product and service strategy configurations were identified. Strategy on product side was quality leadership for all considered cases. On service side, strategies included after-sales service providers, customer support service providers and outsourcing partners. For each configuration, we derived several success factors and hurdles by comparing successful practice companies with unsuccessful companies. The findings add to the existing literature on product and service strategies by indicating several factors that play critical roles in product and service strategy configurations. Also, our results shall give managers some valuable insights in successful practices and guidance on how to succeed with product and service strategy combinations. There are clear limitations of our findings. On the one hand, they result from focusing on German and Swiss manufacturing companies. On the other hand, they are due to the limited number of cases and product and service strategy configurations investigated." @default.
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- W2549103650 date "2008-01-01" @default.
- W2549103650 modified "2023-09-27" @default.
- W2549103650 title "Success factors for product and service strategy configurations in manufacturing companies" @default.
- W2549103650 hasPublicationYear "2008" @default.
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