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- W2549130080 abstract "The issue of ethics has been a long standing one in marketing and efforts to treat it were dressed over but the fact that it has been attempted in the past is there for all readers to see. Aristotle was at the forefront of marketing ethics and as of recent Williams also write on the issue. The study seeks to examine the connection between ethics and marketing. It shall also address the issue of ethics in marketing to see if there is relationship between the two concepts. The objective of the paper is to evolve an outlook of interface between ethics and marketing such that it is possible to pin point direction to which the two are aheading. This shall provide a platform such that if one concept is taken the expectation on the other can become predictive. This is an epistemology paper using descriptive method. The study is employing qualitative and quantitative approach such that no hypothesis shall be formulated. However, the paper shall use past literature to form the fulcrum of assertion such that other work shall be explained in this study using explanatory approach. The study concludes by establishing a co habitual relationship between the concept of ethics and marketing such that it depends on the approach of the perception. The established relationship is that of a fluctuating oscillation with no constant direction as time, fashion, spiritual, civilization and culture play important roles on the study." @default.
- W2549130080 created "2016-11-30" @default.
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- W2549130080 date "2016-01-01" @default.
- W2549130080 modified "2023-09-24" @default.
- W2549130080 title "The Impact of Ethics on Marketing" @default.
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