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- W2549335157 abstract "Mega disasters for mega brands proves to be a major headache for all involved. From an oil rig that dumps millions of gallons of oil into the sea to the fatal Costa Concordia cruise sinking to more recent crises like Burger King’s lettuce stomper to the stranded Carnival Triumph, when disaster strikes brands face public scrutiny. The public stands, judges, and is the ultimate jury when it comes to deciding a brand’s reputation." @default.
- W2549335157 created "2016-11-30" @default.
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- W2549335157 date "2013-01-01" @default.
- W2549335157 modified "2023-09-27" @default.
- W2549335157 title "How Social Media Impacts Crisis Communication Strategies Industry Perspective & Case Studies' Review" @default.
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