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• W2549615369 abstract "Facing increased competition, universities are driven to project a positive image to their internal and external stakeholders. Therefore some of these institutions have begun to develop and implement corporate identity programs as part of their corporate strategies. This study describes a Turkish higher edu cation institution's social responsibility initiatives. Along with this example, the study also analyzes a specific case using concepts from the Corporate Identity and Cor porate Social Responsibility literature. The motives leading the university to manage its corporate identity, the social responsibility initiatives in the local and national communities, and the possible benefits of these initiatives for the parties involved are all identified. The major finding is that philanthropy is one of the main elements of Istanbul Bilgi University's corporate identity program and that the university has altruistic motives for its social responsibility initiatives." @default.
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• W2549615369 date "2007-01-01" @default.
• W2549615369 modified "2023-09-28" @default.
• W2549615369 title "Corporate Identity of a Socially Responsible University - A Case from" @default.
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• W2549615369 hasPublicationYear "2007" @default.
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