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• W2549642921 abstract "ABSTRACTSoftware as a service (SaaS) is an approach generally taken by small- and medium-sized enterprise (SME) technology companies in offering new product to the market. The SaaS environment approach is simple to expand internationally but the existing research into this area is incomplete, as it tends to focus on the networks that companies use. This article seeks to extend this area of research by looking specifically at the approaches to marketing planning that SMEs adopt and the impact that this has on their internationalization." @default.
• W2549642921 created "2016-11-30" @default.
• W2549642921 creator A5025538402 @default.
• W2549642921 date "2016-10-01" @default.
• W2549642921 modified "2023-09-24" @default.
• W2549642921 title "Applying a Marketing Approach to the Internationalization of a Technology SME: The Case of a French SaaS Vendor" @default.
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• W2549642921 doi "https://doi.org/10.1080/15332969.2016.1217683" @default.
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