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- W2550246516 abstract "This chapter looks at the manufacture of Steven Spielberg's brand, and the limits of its usage. At the time of writing, Spielberg had produced 148 movies and television series across a range of genres that takes in high-budget blockbusters and low-budget documentaries, with many more to come. His name is used as a marker of cinematic quality, to promote the films in question as “Spielbergian” experiences, or to suggest some kind of thematic concordance with Spielberg's directorial work. The chapter looks in greater detail at Spielberg's later career as a more serious filmmaker, focusing on his role as a public figure following the release of Schindler's List in 1993. Spielberg's Holocaust documentaries constitute an important part of his brand, or commercial identity, on a number of levels. On the one hand, the Shoah Foundation uses its connection to Spielberg to increase the public visibility of its eminently noble cause." @default.
- W2550246516 created "2016-11-30" @default.
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- W2550246516 date "2017-01-24" @default.
- W2550246516 modified "2023-09-23" @default.
- W2550246516 title "Producing the Spielberg “Brand”" @default.
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- W2550246516 doi "https://doi.org/10.1002/9781118726747.ch3" @default.
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