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- W2550352785 abstract "Intercultural communication competence is defined, in the new standards for English, as communicative competence among difference cultures. Therefore, the purpose of the Business English (BE) teaching is to help students develop communicative competence, which includes both linguistic competence and cultural awareness while training business skills. Well designed and full-conducted extracurricular English activities will be an efficient way to provide students with opportunity to experience authentic situations, and raise their awareness of the sensibility of communicative routines in the target culture, so as to make the students obtain the awareness of specific communicative rules and routines that exist in the target culture and the ability to apply them accordingly. In this paper, the author will make an effort to be different from others and attempts to offer a new way to this question by putting forward a proposition for cultivating cultural awareness of the students from the Higher Vocational College, China West Normal University in extracurricular English activities. Firstly, the paper goes back the basic development history of extracurricular English activities from literature review and then emphasizing the importance and advantages of extracurricular English activities for the students’ intercultural awareness. Furthermore, the paper discusses their designing and conducting all kinds of extracurricular English activities from the theoretical point of view, combined with business practice such as English Bar, English Club, English Cultural Festival, English International Trade Negotiation Room and et el on the basis of the Business English students from Higher Vocational College, China West Normal University in order to explore and innovate a new way to cultivate the students’ intercultural awareness beyond general Business English" @default.
- W2550352785 created "2016-11-30" @default.
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- W2550352785 date "2013-01-01" @default.
- W2550352785 modified "2023-09-24" @default.
- W2550352785 title "Developing the BE Students' Intercultural Communication Competence through Extracurricular English Activities Combined with Business Skill Practice --- A Case Study of the BE Students from Higher Vocational College, West China Normal University" @default.
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