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- W2551230695 abstract "The article analyzes the essence of the concepts of and branding, the genesis of the concepts nation brand and nation branding. Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic aspect as a mean of ensuring the country's competitive advantages in the global arena." @default.
- W2551230695 created "2016-11-30" @default.
- W2551230695 creator A5041138228 @default.
- W2551230695 date "2015-01-01" @default.
- W2551230695 modified "2023-09-24" @default.
- W2551230695 title "Эволюция концепта «Брендинг» как инструмента обеспечения конкурентных преимуществ страны" @default.
- W2551230695 hasPublicationYear "2015" @default.
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