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• W2551514687 abstract "Abstract Objective We conducted a content analysis of public comments to understand the key framing approaches used by private industry v . public health sector, with the goal of informing future public health messaging, framing and advocacy in the context of policy making. Design Comments to the proposed menu-labelling policy were extracted from Regulations.gov and analysed. A framing matrix was used to organize and code key devices and themes. Documents were analysed using content analysis with Dedoose software. Setting Recent national nutrition-labelling regulations in the USA provide a timely opportunity to understand message framing in relation to obesity prevention and policy. Subjects We examined a total of ninety-seven documents submitted on behalf of organizations (private industry, n 64; public health, n 33). Results Public health focused on positive health consequences of the policy, used a social justice frame and supported its arguments with academic data. Industry was more critical of the policy; it used a market justice frame that emphasized minimal regulation, depicted its members as small, family-run businesses, and illustrated points with humanizing examples. Conclusions Public health framing should counter and consider engaging directly with non-health-related arguments made by industry. Public health should include more powerful framing devices to convey their messages, including metaphors and humanizing examples." @default.
• W2551514687 created "2016-11-30" @default.
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• W2551514687 date "2016-11-24" @default.
• W2551514687 modified "2023-10-16" @default.
• W2551514687 title "Message framing in the context of the national menu-labelling policy: a comparison of public health and private industry interests" @default.
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• W2551514687 doi "https://doi.org/10.1017/s1368980016003025" @default.
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