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- W2553026081 abstract "Koninklijke Wessanen is a Dutch foodstuffs/drinks/consumer products company with a rich history in its home country and an aggressive record of spreading to international markets after World War II. By the turn of the 21st century, however, the firm seemed to have lost its way: its financial performance was abysmal, mainly due to an ill-advised push it had made into the US market for “wellness” products (i.e. specialty foods). The case is mainly the tale of the executive who came to Royal Wessanen's rescue: Ad Veenhof, formerly of Philips Electronics, who engineered a turn-around (despite an accounting scandal within US operations) with what he called his “Operation Phoenix.” Yet at what point does a savior's aura fade, so that he becomes more of a hindrance than a help? How much must the company's performance decline – and maybe it is just an outlier result - before that once-savior chief executive has to go?" @default.
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- W2553026081 date "2011-01-01" @default.
- W2553026081 modified "2023-09-27" @default.
- W2553026081 title "Koninklijke Wessanen NV : From wellness to authenticity: Part A" @default.
- W2553026081 hasPublicationYear "2011" @default.
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