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• W2553323430 abstract "This research integrates both motivational and cognitive approaches to better understand consumers' purchase behaviour of energy efficient household appliances in emerging markets. A unique Values, Knowledge, Attitudes and Behaviour (VKAB) model was developed, and then validated by obtaining data from Vietnamese consumers which yielded 682 usable responses. The findings confirm that consumers with stronger adherence to egoistic values are more likely to develop negative attitudes towards environmental protection, and they tend to formulate positive attitudes towards individual inconvenience associated with the purchase of energy efficient appliances. In contrast, biospheric and altruistic values facilitate consumers' purchase behaviour by enhancing their attitudes towards environmental protection, and by also reducing their attitudes in relation to individual inconvenience. Interestingly, consumers with high knowledge about energy efficient appliances tend to believe that the purchase of such products is important for environmental protection, and they are likely to negate the perception of inconvenience associated with the purchase. Attitudes were found to be significant determinants of both purchase intention and behaviour. The implications for policymakers, marketers and other stakeholders are discussed and future research directions presented. This article is protected by copyright. All rights reserved." @default.
• W2553323430 created "2016-11-30" @default.
• W2553323430 creator A5019537823 @default.
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• W2553323430 date "2016-11-10" @default.
• W2553323430 modified "2023-10-17" @default.
• W2553323430 title "Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour" @default.
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• W2553323430 doi "https://doi.org/10.1111/ijcs.12323" @default.
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