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• W255351924 abstract "EXECUTIVE SUMMARY study investigated the attitudes of 309 undergraduates with respect to nine hypothetical marketing moral dilemmas. It was found, as hypothesized, that African-Americans responded more ethically than Caucasian-Americans did. statistically significant analyses of variance represented the cognitive, affective, and behavioral dimensions of the tri-component model of attitudes. It was recommended that in universities and in the workplace, black students and black employees serve as ethics mentors and moral role models for their white fellow undergraduates and white colleagues, respectively. success of such initiatives would increase the global competitiveness of universities and other organizations. INTRODUCTION It is the opinion of the authors that the study of business ethics is important for at least three reasons. First, it helps educators develop the ethics of their students. Second, it assists marketers in understanding the morality of their markets. Finally, it allows managers to enhance the integrity of their employees, global competitiveness advantage. present research focuses on the responses, to hypothetical marketing moral dilemmas, of African-American and Caucasian-American undergraduates. Specifically, is there difference between the two subcultures, in the following three responses to nine ethical scenarios: (1) thoughts, (2) feelings, and (3) behavioral orientation? Educators and managers continue to have many African-American students to teach and employees to guide, respectively. By 2013, according to Levy (2009), there will be approximately 42 million African-Americans with $1.2 trillion in buying power. African-American Experience, Maya Angelou (1969) writes of the Southern town of her childhood long ago: In Stamps the segregation was so complete that most black children didn't really . . . know what whites looked like other than that they were to be dreaded (p.20). Scholarship can match this anecdote. Katz and Braly (1933) asked Princeton undergraduates to characterize Negroes. traits chosen most were: superstitious, lazy, happy-go-lucky, ignorant, musical, ostentatious, very religious, stupid, physically dirty, naive, slovenly, and unreliable. Santrock (2005) notes that African-Americans have had a history of exclusion from mainstream American society . . . in history books, the educational system, the social economic structure, and the labor force (p. 565). Arnett (2007), citing the 2005 U.S. Bureau of the Census data, notes that are more unemployed than whites among 16-19 and 20-24 year olds. Newsday (2009), newspaper in Long Island, New York, cites these 2007 census figures: among employees with bachelor degrees, the annual average income is $59,727 for Non-Hispanic Whites and $46,507 for Blacks. This history has physical consequences according to Taylor, Peplau, and Sears (2000): The vulnerability of African-Americans to hypertension and stroke has been interpreted as arising at least in part from combination of highly stressful living conditions, low income, and racial prejudice (p. 441). As noted above, African-Americans have had their intelligence criticized. so-called evidence, cited in Arnett (2007), is that their childhood IQ's lag behind those of Whites. Often forgotten are the many non-genetic, non-racial explanations for this difference: (1) tests concern knowledge obtained in the majority culture (p.92); (2) black children adopted by whites match white IQ scores; 3) the 1930s, lower scoring Southern who moved North and were integrated into better quality Northern schools had scores equal to those of Northern born Blacks (Marcus 2008, p. 660). Santrock (2005) asks if IQ tests actually measure intelligence. He points out that: (1) African-Americans are less likely to enroll in college prep courses and (2) teachers accept low level of performance from children of color (p. …" @default.
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• W255351924 date "2010-07-01" @default.
• W255351924 modified "2023-09-24" @default.
• W255351924 title "Differences in Marketing Ethics Attitudes between Black and White Undergraduates" @default.
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