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• W2553551217 abstract "The support charity efforts, is becoming trendy and popular among companies. The organization today apply CRM not only to enhance their brand and reputation on the actual market but also to increase their sales record, financial position and philanthropic objectives and in result wining target customer hearts in the process of their decision making in choosing the favorable cause to support. The main aims of this paper are to build a strong literature review to this field, and to provide a deeper understanding of its uses towards success. Following these research concerns and gaps, a review of the most relevant literature was conducted, resulting in a conceptual framework applied for empirical data collection of previous studies.  This will also shed much light on the past findings, designs, methodologies and approaches related to the researches of CRSM and CRM to explore, extend and analyze implemented published articles between 1970 and 2016. A vast literature review covers many areas such as: CRM, CRSM, and other constructs pertain to the success of this type of marketing. However, many research gaps were recognized in this field especially finding out the effective and efficient strategy to launch a campaign. To fill these gaps and extend previous studies within the field, there is a need for conducting research to investigate the individual relationships and other factors, affecting the organizational performance, sales, and etc. The result of these reviews shows that CRM Campaign contributes in both consumer purchase intention and attitude towards CRSM as long as it applies correctly. The finding shows that the higher fit between sport and its causes shows significant role as to affect on the attitude towards CRSM. The present study will add to the body of knowledge by examining and illustrating a survey and provide substantial benefits for researchers, scholars, entrepreneurs, CEOs, professional marketers, policy makers, practitioners, and educators though providing a much clear view and deep understanding for the issues pertain to this field of marketing. We recognized that the theories regarding strategies and objectives agree with the focus of this research. This research has contributed, in our understanding, CSR as a concept and its relative effect on the consumer’s attitude, perception and behavior." @default.
• W2553551217 created "2016-11-30" @default.
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• W2553551217 date "2016-05-15" @default.
• W2553551217 modified "2023-09-23" @default.
• W2553551217 title "THE LITERATURE REVIEW AND VISION OF KEY DETERMINERS OF EXECUTING SUCCESSFUL CAMPAIGN FROM CRSM AND CRM PERSPECTIVE" @default.
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• W2553551217 doi "https://doi.org/10.4314/jfas.v8i3s.296" @default.
• W2553551217 hasPublicationYear "2016" @default.
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