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- W2553668274 abstract "This research aims to design motivational strategies to boost labor productivity of the sale force in the company Pepsi-Cola Venezuela CA, Puerto Cabello agency. In terms of methodology, the study was conducted under the design of non-experimental research field, with documental supporting, descriptive, transverse and projective level feasible way. The population was finite type and was represented by thirteen (13) persons, being the census type shows therefore, the total population is taken. The data collection technique was the survey and a questionnaire as a tool, it consisted of twelve (12) items, dichotomous closed responses were applied. Data were analyzed using descriptive statistics. The results showed existing causes of demotivation in the current situation, which leads to the performance of the sellers is not done optimally. Consequently, a program of motivational strategies based on the Theory of Learned Needs of David McClelland, in order to minimize the issues raised was developed." @default.
- W2553668274 created "2016-11-30" @default.
- W2553668274 creator A5075950146 @default.
- W2553668274 date "2015-01-01" @default.
- W2553668274 modified "2023-09-27" @default.
- W2553668274 title "FACULTAD DE CIENCIAS ECONÓMICAS Y SOCIALES ESCUELA DE ADMINISTRACIÓN COMERCIAL Y CONTADURÍA PÚBLICA CAMPUS BÁRBULA PROPUESTA DE ESTRATEGIAS MOTIVACIONALES PARA LA FUERZA DE VENTAS DE LA EMPRESA PEPSI-COLA VENEZUELA C.A, AGENCIA" @default.
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- W2553668274 hasPublicationYear "2015" @default.
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