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- W2553722303 abstract "To develop an innovative technique to apply retail marketing and export of grape improvement techniques to a complete supply chain from farm to consumer. Design/ methodology/approach - Action research based on a Andhra Pradesh case study involving Post harvest loss in grapes for export market. Findings - Export market highlights significant opportunities to improve fruits supply chain performance, export perspective, profitability and relationships. Originality value - Drawing on both primary and secondary data, the paper examines how increasing demand and marketing costs, wastage impact on grape grower returns. Development of supply chain improvement methodology." @default.
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- W2553722303 date "2014-01-01" @default.
- W2553722303 modified "2023-09-22" @default.
- W2553722303 title "RETAIL MARKETING OF FRUITS & VEGETABLES IN INDIA: A CASE STUDY ON EXPORT OF GRAPES FROM ANDHRA PRADESH, INDIA*" @default.
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