Matches in SemOpenAlex for { <https://semopenalex.org/work/W2553849894> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W2553849894 abstract "There is a considerable body of research in many parts of the world on factors that influence sport consumption. However, there is a lack of such research in Malaysia. With the Global Sports Industry projected to grow in revenue and size into a multi-billion dollar industry, the purpose of this study was to analyse factors influencing sport consumption in Malaysia, and their impacts. Data for this study was collected through self-administrative questionnaire. A total of 120 respondents completed the questionnaire, and the data collected was analysed using SPSS. The study found that New Media had the strongest influence on sport consumption as well as being a strong predictor of sport consumption. Respondents with access to new media such as a gaming console are more likely to consume and participate in sport more than those who do not. The results suggest a paradigm shift towards New Media being the main vehicle for sport consumption. This may be due to new media increases respondents time and emotional investment into sport. These results are of use to sport managers, sports marketers as well as corporate brand managers." @default.
- W2553849894 created "2016-11-30" @default.
- W2553849894 creator A5008723329 @default.
- W2553849894 creator A5017039012 @default.
- W2553849894 creator A5038364940 @default.
- W2553849894 creator A5038413783 @default.
- W2553849894 creator A5053131790 @default.
- W2553849894 date "2015-06-03" @default.
- W2553849894 modified "2023-10-01" @default.
- W2553849894 title "A Study on Sport Consumption in Malaysia" @default.
- W2553849894 cites W1554601206 @default.
- W2553849894 cites W188361862 @default.
- W2553849894 cites W1971273198 @default.
- W2553849894 cites W1995270399 @default.
- W2553849894 cites W2019911687 @default.
- W2553849894 cites W2043350866 @default.
- W2553849894 cites W2051644063 @default.
- W2553849894 cites W2075582172 @default.
- W2553849894 cites W2116388325 @default.
- W2553849894 cites W2127881938 @default.
- W2553849894 cites W2162790387 @default.
- W2553849894 cites W3044535815 @default.
- W2553849894 hasPublicationYear "2015" @default.
- W2553849894 type Work @default.
- W2553849894 sameAs 2553849894 @default.
- W2553849894 citedByCount "0" @default.
- W2553849894 crossrefType "posted-content" @default.
- W2553849894 hasAuthorship W2553849894A5008723329 @default.
- W2553849894 hasAuthorship W2553849894A5017039012 @default.
- W2553849894 hasAuthorship W2553849894A5038364940 @default.
- W2553849894 hasAuthorship W2553849894A5038413783 @default.
- W2553849894 hasAuthorship W2553849894A5053131790 @default.
- W2553849894 hasConcept C10138342 @default.
- W2553849894 hasConcept C109168655 @default.
- W2553849894 hasConcept C112698675 @default.
- W2553849894 hasConcept C121955636 @default.
- W2553849894 hasConcept C144024400 @default.
- W2553849894 hasConcept C144133560 @default.
- W2553849894 hasConcept C162853370 @default.
- W2553849894 hasConcept C17744445 @default.
- W2553849894 hasConcept C195487862 @default.
- W2553849894 hasConcept C199539241 @default.
- W2553849894 hasConcept C27548731 @default.
- W2553849894 hasConcept C30772137 @default.
- W2553849894 hasConcept C36289849 @default.
- W2553849894 hasConcept C94625758 @default.
- W2553849894 hasConceptScore W2553849894C10138342 @default.
- W2553849894 hasConceptScore W2553849894C109168655 @default.
- W2553849894 hasConceptScore W2553849894C112698675 @default.
- W2553849894 hasConceptScore W2553849894C121955636 @default.
- W2553849894 hasConceptScore W2553849894C144024400 @default.
- W2553849894 hasConceptScore W2553849894C144133560 @default.
- W2553849894 hasConceptScore W2553849894C162853370 @default.
- W2553849894 hasConceptScore W2553849894C17744445 @default.
- W2553849894 hasConceptScore W2553849894C195487862 @default.
- W2553849894 hasConceptScore W2553849894C199539241 @default.
- W2553849894 hasConceptScore W2553849894C27548731 @default.
- W2553849894 hasConceptScore W2553849894C30772137 @default.
- W2553849894 hasConceptScore W2553849894C36289849 @default.
- W2553849894 hasConceptScore W2553849894C94625758 @default.
- W2553849894 hasLocation W25538498941 @default.
- W2553849894 hasOpenAccess W2553849894 @default.
- W2553849894 hasPrimaryLocation W25538498941 @default.
- W2553849894 hasRelatedWork W1003068781 @default.
- W2553849894 hasRelatedWork W1578260011 @default.
- W2553849894 hasRelatedWork W2035684930 @default.
- W2553849894 hasRelatedWork W2081746070 @default.
- W2553849894 hasRelatedWork W2183145331 @default.
- W2553849894 hasRelatedWork W2378813500 @default.
- W2553849894 hasRelatedWork W2386351501 @default.
- W2553849894 hasRelatedWork W2394047461 @default.
- W2553849894 hasRelatedWork W2578110006 @default.
- W2553849894 hasRelatedWork W2610927003 @default.
- W2553849894 hasRelatedWork W2791290505 @default.
- W2553849894 hasRelatedWork W28673846 @default.
- W2553849894 hasRelatedWork W2884545429 @default.
- W2553849894 hasRelatedWork W2908724994 @default.
- W2553849894 hasRelatedWork W2979175276 @default.
- W2553849894 hasRelatedWork W3114279751 @default.
- W2553849894 hasRelatedWork W3129772772 @default.
- W2553849894 hasRelatedWork W3183841158 @default.
- W2553849894 hasRelatedWork W55245149 @default.
- W2553849894 hasRelatedWork W75111598 @default.
- W2553849894 isParatext "false" @default.
- W2553849894 isRetracted "false" @default.
- W2553849894 magId "2553849894" @default.
- W2553849894 workType "article" @default.