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- W2554071036 abstract "The aim of this research is to contribute to the field of study which explores the consumer behaviour model in social commerce, introducing the social commerce concept as a new commercial formula." @default.
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- W2554071036 date "2016-11-05" @default.
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- W2554071036 title "Hedonic and Utilitarian Effects of the Adoption and Use of Social Commerce" @default.
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- W2554071036 doi "https://doi.org/10.1007/978-3-319-44509-0_9" @default.
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