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- W2554410466 abstract "This paper aims to use Project Management techniques to explore the feasibility of the marketing of Cultural and Creative Goods. According to the five steps of project management theory, they are start, planning, execution and control to the end. In practice the combination of case execution with the situation analysis, strategic planning, value creation, product sales, customer service of marketing management, one by one to expand the planning, implementation and control, to the end of the project. The result of study is to assess the performance of marketing project and review the implementation processes to figure out the defects, also provide with proposed recommendations for cultural and creative managers to improve the implementation of marketing program for Cultural and Creative Goods." @default.
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- W2554410466 date "2016-01-01" @default.
- W2554410466 modified "2023-09-24" @default.
- W2554410466 title "Project Management for Cultural and Creative Goods" @default.
- W2554410466 doi "https://doi.org/10.2991/iccessh-16.2016.134" @default.
- W2554410466 hasPublicationYear "2016" @default.
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